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In front of the triumphant advance of the Apple smart devices, aged 53, Iwata is facing multiple situations. Recently, video game manufacturer Japan Nintendo announced the results, for the third quarter of the fiscal year ended on December 31 last year, the company's profits fell to 40.9 billion yen (about US $ 528 million), fell 61%. The splittingDivision estimates that as of this fiscal year on March 31 this year, its net losses could reach $ 65 billion yen.
This means this Japan gaming Giants operating losses for the whole year for the first time since 1981. Nintendo President Iwata at the analyst meeting, said the company is facing a market's worst performance since entering the game, he attributed this policy failures, the yen roseValues and sluggish consumer demand in Europe.
Iwata claims that company needs to turn around, but it may take some time. Not only is Nintendo, its two biggest rivals in recent days is not much better. Sony pingjingyifu admits, Chief Executive-designate, the company needed to revive the PlayStation business, if not reversing the results, then Sony will face this yearPerfect situation. Microsoft Games Product Manager Dawei·dannisi recently quoted NPD data, January sales of video game console Xbox 360 from 381,000 decline over a year earlier to 270,000 units.
Although Microsoft this product remained is the highest level of gaming machines to sell products, but ceased to see many. Right now, the game industry is by the game hostTilt toward smart mobile devices.
Kawasaki friends out, analyst at global securities in Tokyo said that Nintendo may increasingly lower profits in the long run, as people were leaving the video game machines, gaming equipment sale and leading game industry for many years subjected to intense competition from products such as the Apple iPhone. In recent years, Nintendo's share price down to half the shares of less than 11000 yen. Iwata said the 3DS hardware, which profitability is its biggest problem to profit this fiscal year, the company plans for games over the network to provide additional services
tera power leveling, increase software sales, in order to achieve substantial profits. In March of last year, Nintendo confident to launch the open hole 3D game machine, but less than half a year, Nintendo forced by weak sales had to be theProduct price reduction of about one-third.
Video game decline from phones to tablets to social networking sites, free or cheap products may occur anywhere shadows, giving Nintendo the potential rapid decline in the market, the company plans annual sales now 14 million sets of games, fell short of the 16 million. In fact, not onlyNintendo feel the bitter chill, sales of the video game industry as a whole has continued to slide. According to market research firm NPD, in January of this year, United States video game 34% sales declined from us $ 1.14 billion in the same period a year earlier to $ 751 million. Analysts liyamu·kalahan the institution believes that new games supported are missing plus Smartphone Games andPopularity of social networks such as Facebook, consumers buying less video game products.
The other hand, according to market research firm Flurry's data, in the first two months of the year, game applications accounted for 52% of the mobile application category. Apple iPhone smartphone of its highly views, and swept the Tablet iPadGaming industry has created the biggest shock. In the Apple app store App Store applications, game applications for 17% shares totals. Recently, Apple also dug to former Microsoft Executive luobin·bulusi iTunes and App Store marketing executives in Europe. Prior to this, Bruce online gaming product Europe leads the Microsoft Xbox LIVE marketing sector, and successfully helped Xbox LIVE entered a period of rapid growth. Apple in mobile application stores a wealth of game does to some extent exacerbated the crisis of traditional video game industry. Iwata has expressed worry that, if we are unable to provide enough to distinguish it from the Smartphone content and experience, then the 3DS market value will be left inA few. The industry generally believe that Nintendo will still face a critical situation in the coming years, unless the company has the ability to develop a revolutionary game. Water sanjinxiong, analyst at Cosmo Securities said Tokyo investors, mobile games are a "killer", who are not willing to spend $ 40 to buy a can be obtained for free or toLow-price Games products. Not only video game hardware Giants face new opponents encircle, gaming software suppliers also felt. On February 29, the world's largest game development and Publisher Activision announced 600 job cuts. According to Maike·mohaimi, President of Blizzard Entertainment, Blizzard Entertainment and the evolution of the gaming industry as a whole, the company must also makeSome hard decisions, changing in response to company needs.
As at the end of 2011, Activision has a workforce of 7,300 people. In a turbulent time for mobile terminals, mobile gaming has become a serious force, traditional game predators have to flock. Activision Blizzard world of Warcraft lead designer geleige·SI vertical said recently that publicSecretary intends to develop games for Apple iOS devices; other gaming Giants EA announced that this year will give more attention to social and mobile games for free. Due to the mobile terminal's smash, greatly lowering the barrier to entry of mobile gaming market and a sharp decline in status of the video game industry, Nintendo and its competitors have started to fight back.Recently, Nintendo announced that the next-generation home Wii u at the end of the year holiday season landed in European and American markets. At the same time, Nintendo's focus on creating network application platform is expected to be completed by the construction of the second half of 2012. According to foreign media reports, the application platform includes not only games, even similar to the Amazon Kindle e-reader.In response, Nintendo officials did not respond. At the same time, another Japan under the big guy himself the stakes of the game. On February 22, Sony in the United States available for the latest game machine PlayStation Vita. The Wi-Fi version cost $ 250, 3G Edition priced at US $ 299. A financial website MarketWatch wroteNoted that while Smartphones have become a popular gaming platform, but Sony still firmly believe that the "United States high end gaming machines market is still there is room to grow." United States jieke·telundun, President of Sony Entertainment said, "we are not blind to current industry situation, if we think that the opportunity has been lost, would not have invested heavily in high end gaming machine". He also added thatVideo gamers have more than 1 billion worldwide, in which United States video game players to reach 163 million, and that number is growing.
In fact, place in the PlayStation video game, Sony's high expectations, because this is about pingjingyifu can achieve its saving Sony's recovery plan. Sony announced that pingjingyifu will take over from incumbent President and CEO huohuade·SI Kim quek's position
tera gold, which is set out in its policy agenda.
He said Sony's strengths lies in digital imaging, game business, said he will use the assets in these areas to strengthen Sony's position in the growing mobile market. At present, over 10% in the games business income in Sony, after 4 years in a row after losing,Last year, Sony's game unit eventually rely on sales of the PlayStation 3 to achieve profit. However, the industry on PlayStation Vita in United States cautious sales Outlook. Maikeer·paqite, analyst at Wedbush Securities noted that investment institutions, and PlayStaTion Vita will face a tough challenge, Smartphone has been on United States video game sales have a significant impact. This solution is a win-win cooperation of pingjingyifu, he recently claimed that Sony will rely on their own in the PlayStation game the accumulation of resources, PlayStaion games software migration into Google to be An ZhuopingIn computers, and create including the PSP console, PS consoles, Android tablet, Android, mobile eco-system.
Dilemma facing different from Nintendo and Sony, Microsoft fared a little better. Benefiting from the Xbox and Kinect controllers in strong sales in the holiday shopping season, Microsoft's latest quarter's results beat market expectations. To accountsBy far the total Microsoft Xbox 360 and 18 million Kinect sold 66 million Taiwan.
Microsoft said earlier this month, has 40 million users purchase the Xbox LIVE online entertainment services company. However
tera gold, the problem for Microsoft is the risk of brain drain, apart from the marketing side of the deli ganjiang Blues switchApple, the recent news that video game development industry hot bide·moliniukesi will also be leaving Microsoft. Moliniukesi is the world's most respected video game developers, Microsoft Xbox game development team in one of the most innovative capabilities. In addition, Activision poaching--Microsoft also appointed former Microsoft Executive dannisi·duken as CFO. Duraskin served MicrosoftCOO entertainment Department, responsible for managing the production of Xbox 360 games. Source: IT news "Editorial: Fan Fan" published this article only for transmission of information, does not mean that agree with their views, or confirm the description.
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