129810431504687500_69Fermentation of the war East of Beijing invested 500 million
Report from (reporter Ao Xiangfei) one day, cats, suning open-cab electrical appliances price battle, Jingdong finally fight--yesterday, the Sophist said, will invest $ 500 million in May and June appliance promotions. Just two days ago, CAT has just announced investment in $ 200 million in cash to create appliance promotions. Yesterday evening, SUNY purchase and then announced, will start this month largePromotional activities, plans to invest 2 billion special lines of supply and 400 million let, comprehensive breakdown of net floor again. Jingdong Mall of station troops on the line appliance promotion material to journalists, will come up with 500 million dollars as none other pools, large home appliances sales outside the 5 June, Beijing East will increase investments in logistics and after-sales service. However, for this $ 500 million to supplementPost, East of Beijing is not the specific formulation. Recent years to Gome, suning, as well as days cats B2C punches on the shop at home network to buy, no small pressure on East Beijing. Prior to this, Cat revealed, cat electric city in the turnover of close to 8 billion in the first quarter of this year, second-quarter turnover is expected to exceed 15 billion. In fact, initially with 3 c digital products hold b2 c trade status East of Beijing have not given up on ambitions in the field of home appliances deployment. Last month, Jingdong Mall announced 30 household electrical appliance enterprises at home and abroad hand in hand the next three years, jointly invest 80 billion worth of joint purchasing scheme. At the same time, Jingdong Mall has exclusive logistics warehouse investment for large household appliance field. Forced to counterattack? Just the day before yesterday, East of Beijing in B2C the strong competition on theCat hand day centre announced the invest 200 million yuan in cash to build a months-long "summer season" activities, factory direct prices by day cats on the basis of money back to the consumer. In the previous month, SUNY purchase, the company's combined when when the appliance is not small in terms of promotions. This was seen as aimed at Jingdong Mall. But the day before yesterday, Beijing, Tung did not face the challenge. Just a few days ago, the mediaWrote, East of Beijing capital chain tension. Beijing
Diablo 3 power leveling, Tung announced his invested 500 million sales, is also considered to be a late-day defensive back, this also means that at the end of last year after a round of full-scale war, price war this year to upgrade again. Jingdong Mall yesterday stress SUNY purchase morale "does not clear the Chu" and "unwilling" promotions, and stirred up a month ago to open this yearSUNY-purchase of war fighting. Yesterday evening, SUNY purchase text materials displayed to reporters, SUNY in the 16th of this month started large-scale promotion activities, plans to invest 2 billion special lines of supply and 400 million let, comprehensive breakdown of net floor again. SUNY purchase, General Manager Li bin said on Twitter, based on the good results of the price war last month, as well as peers generallyNegative response to the present situation, suning Tesco has adjustment originally scheduled for August, took home network market share for the first scheme, determined in June ahead of implementation. Observation on East Beijing due to the bark has in good faith? Seems Beijing East this challenge a bit reluctant to. Yesterday big appliances page Jingdong Mall open, does not see the above promotional messages. Just in the top of the page there is a routine "Recommended today ", including both television and a refrigerator, second in the" special offers "section six of the goods. Reporters immediately enter Jingdong Mall shopping search site at Amoy Gardens network "today recommended" products of Siemens, one of KK19V40TI186 l double door refrigerator, 1999 was not a Amoy network shows the lowest price, lowest price from a B2C Mall1th, shop, price of $ 1899. Affect the singing would not seriously affect the store took turns adjusting price war bombing, home appliance store sales? Some appliance stores information in my shows, home appliance sales rose instead of drop. The industry, "said to a store to buy household appliances is still the mainstream". In Guanyin bridge a week describes electrical appliance stores sales of washing machines, store products are notAre more expensive than online. "This allowance between 51 800 Yuan, and prices on the Internet", pointing to a Sanyo automatic washing machines, Zhou said. At the same time, can store operation, sales staff are left after buying phones for customers have full access to, in the case of online shopping price advantage is not obvious, most people will choose in store purchase. "Labor dayDuring the store's sales have increased by more than 30%. "Chongqing company said Marketing Manager Zhang Dan, between the price of games, are not worried about the store's sales. Also, the store also launched promotional activities in due time. For example, 51
Rift Platinum, Chongqing company started the "refresh all low prices, 51 Union sent subsidies" promotion, the next wave of promotionsWill launch in the near future. Suning appliance market in Chongqing said stores and network operators face different audience groups. Like online shopping basic 80, generation of young people, such as, sales of the most popular digital products such as 3C, customer base and home appliance stores is a financially independent of middle age groups, they tend to see the real product after purchase. Therefore, For the household appliance industry, and to store consumption is still mainstream. Related cat or settled in days when you cancel a Amoy blocked, in fact, since the end of last year, all appliances B2C is not better than the days.
In this case, the continued fighting a price war
TERA Gold, the industry evaluation "short price war meaningless, prolonged price war is tantamount to suicide". In addition to the outright competition,Industry cooperation also appear. After the channel launched jointly with the GOME electrical appliances, sources said yesterday, dangdang is changing attitudes towards Ali, dangdang, Jingdong Mall, SUNY purchase and had previously formed the United Front shield owned by Ali Amoy network information to crawl, now not only cancel the shield of a washing, cat also plans to sell books and other category assigned days. After the news that, Category Cat settled in days such as dangdang books plans to move its centre. According to reports, this is dangdang CEO Liu, George laboratory of "going out" strategy to promote, in addition to cats, when when the plan assigned to QQ online shopping. The industry believes, dangdang and its comprehensive tie-up, the common enemy of Jingdong Mall put pressure on both sides. Reporter Ao Xiangfei
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